Letterer Martina Flor and calligrapher Giuseppe Salerno met at Typo Stammtisch in Berlin and founded this project as a playground to challenge their skills. The adventure aims to explore the capabilities of the two technical approaches where they draw/write a letter or a word responding to a keyword given by a moderator. It takes place online and the visitors are invited to vote for their favourite execution. The result is a wide library of letters to inspire themselves and others, little seeds that might become bigger projects. Enjoy.
Martina Flor combines her talents as both a designer and an illustrator
in the drawing of letters. She grew up in Buenos Aires and studied in Spain
and the Netherlands. Based now in Berlin, she works with a focus on type, lettering
and illustration for clients all over the world. She is also the creator
of the series of workshops Good Type. Her work has been featured in many
publications and she teaches and lectures extensively.
Giuseppe Salerno is an italian Graphic Designer based in Berlin.
He has worked in the creative field for more than 13 years
and lived in Torino, Amsterdam, Madrid and Valencia.
He is currently a co-founder of Design Studio Resistenza, where together
with Paco González develops typographic and corporate identity projects.
He organizes workshops in calligraphy all around Berlin.
Watch the video presentation of the project made at Betahaus Berlin
TYPO 2013 “Touch”, Berlin, Haus der Kulturen der Welt © kassnerfoto.de
And read an extensive article written by John Boardley for renowned typographic Site ‘I love Typography’